A campaign for Zalando Designer: the DJ Peggy Gou, photographed and directed by the artist Coco Capitán in a London hotel.

  • For Zalando Designer
  • Photographed and directed by Coco Capitán
  • Styling Elizabeth Fraser-Bell
  • Production CXA
  • Film Jamon Creative
  • Behind the scenes Gray Brame
  • Location London

Peggy by Coco is a set of sixteen pictures made for Zalando Designer. Coco Capitán photographed and directed; she and Peggy Gou met as students at the London College of Fashion.

They shot over one day in February 2022 in the Royal Suite of The Lanesborough in London. Capitán appears in some of the pictures and wrote on the prints by hand.

The campaign was published in March 2022.

A print with a white border: Peggy Gou in close-up in a white shirt and a long gold earring, and beneath her a handwritten line that reads Peggy sounds like a thousand tunes never played before.
The handwriting is Coco Capitán’s
A photographer leans over Peggy Gou with a camera and flash as she sits laughing on the floor against a green sofa.
A print with a white border: Peggy Gou in a pink blazer and checked trousers feeds a porcelain cockatoo from a plate in a wood panelled room.
A print with a white border: a porcelain cockatoo wearing earphones stands on a small table beside white sunglasses and a portable player, with one handwritten word in the corner.
A print with a white border: Peggy Gou lies along a patterned sofa in a checked coat and yellow tights, holding the receiver of a black telephone.
Peggy Gou sits at a dining table with her cheek on her fist beside a lit candle, with yellow patterned wallpaper behind her.
A handwritten poem in black ink that reads: I see you in colours that haven’t been painted.